Case Study #1: Madawaska Coffee Company
Wholesale Territory Expansion
Client
Madawaska Coffee Company is a growing Ontario-based specialty coffee roaster supplying cafés, restaurants, and grocery retailers.
Engagement
MKE Group was contracted to support wholesale territory expansion and account management, including:
-
new business prospecting
-
CRM and pipeline development
-
sample coordination
-
outreach and follow-up
-
wholesale relationship development
The objective was to increase wholesale distribution across Ontario while strengthening relationships with existing accounts.
Infrastructure Deployed
MKE Group developed and operated a structured territory expansion system that included:
-
building a large database of cafés, restaurants, hotels, and grocery retailers across Ontario
-
outbound prospecting campaigns introducing Madawaska Coffee Company to new businesses
-
structured sample distribution and follow-up processes
-
CRM pipeline development and opportunity tracking
-
account management and relationship building with existing wholesale partners
Results (First 3 Months)
-
50+ new businesses engaged and testing coffee samples
-
10+ new wholesale accounts closed
-
New accounts included grocery retailers, high-volume cafés, and established restaurants
-
240% wholesale growth in February 2026
-
Active conversations with:
-
national grocery chain category managers
-
executives from major restaurant groups
-
-
Significant pipeline of additional accounts in evaluation
Strategic Impact
The infrastructure allowed Madawaska Coffee Company to:
-
expand wholesale visibility across Ontario
-
create a structured outbound prospecting system
-
generate a growing pipeline of potential wholesale partners
-
strengthen relationships with existing accounts
This engagement demonstrated the effectiveness of territory expansion infrastructure for wholesale distribution growth.
Case Study #2: KG Property Care
Commercial Route Expansion
Client
KG Property Care is a commercial property maintenance company providing lawn care and snow removal services across Ottawa.
Engagement
MKE Group was contracted to support territory expansion for KG Property Care’s West Ottawa service routes, focusing on:
-
identifying potential commercial properties
-
building a prospect database
-
outbound outreach to property managers and businesses
-
generating contract opportunities for the upcoming season
Infrastructure Deployed
MKE Group developed a targeted prospecting system for West Ottawa that included:
-
mapping commercial properties and business parks across the service area
-
building a database of over 500 businesses and property manager
-
outbound outreach introducing KG Property Care’s services
-
follow-up engagement with qualified prospects
-
pipeline tracking and opportunity routing to the KG Property Care team
Results (Month 1)
-
500+ businesses contacted across West Ottawa
-
Reply rates of approximately 10%
-
Over $7,500 added to the 2026 service pipeline
-
Multiple service contracts valued at $3,500+ out for signature
-
Added to the approved vendor list for a major commercial property management company
Strategic Impact
The engagement enabled KG Property Care to:
-
accelerate route expansion for the upcoming season
-
reach commercial property managers more efficiently
-
build a structured pipeline of maintenance contracts
-
strengthen its presence in the West Ottawa commercial market
Case Study #3: Algonquin Puzzle Company
Retail Distribution Expansion
Client
Algonquin Puzzle Company is a Canadian puzzle and art brand founded by MKE Group Founder, Matthew Kelley, focused on regional artists and nature-inspired products.
The company’s latest product line included Wild Women: Painters of the Wilderness, a colouring book series featuring Canadian wilderness artists. Algonquin Puzzle Company previously developed and sold 3,000+ custom local artwork jigsaw puzzles.
Engagement
MKE Group developed and operated the distribution and retail outreach infrastructure for the launch of the product line.
The objective was to place the product in independent retailers across Ontario.
Infrastructure Deployed
The infrastructure included:
-
building a prospect database of independent bookstores, gift shops, and tourism retailers
-
outbound outreach introducing the new product line
-
direct communication with retail buyers and store owners
-
pipeline tracking and retailer qualification
-
wholesale distribution management
Results (First 2 Weeks)
-
300+ Ontario retailers contacted
-
10+ highly qualified retailers interested in carrying the product
-
Over $3,000 in potential wholesale orders added to the pipeline
-
Strong interest from:
-
independent bookstores
-
tourism gift shops
-
regional retail stores
-
Strategic Impact
The engagement demonstrated how territory infrastructure can help a new product:
-
reach retailers quickly
-
build a wholesale distribution pipeline
-
validate product demand in new markets
The infrastructure also created a repeatable model for expanding the brand into additional retail territories.